Born and raised in Western Sydney, samuel jr. begun pursuing music as a producer in 2015.

In 2019, samuel jr. started recording his own songs and developing a new sound of a mellow and atmospheric fusion of rap and R&B, which was heavily influenced by the wave of Soundcloud R&B artists that had emerged at the time, with the likes of PartyNextDoor, Roy Woods and Bryson Tiller.

Although his sound is unlike anyone to come out of Australia, samuel jr. aims to be the biggest R&B artist to come from Australia.